The third World Internet Conference held in Wuzhen, “travel” has become the focus of this year’s issue, not only ushered in the first public experience of Baidu unmanned vehicles, but also opened a special “Internet + travel” forum. Baidu map and the Ministry of Transport led the creation of a comprehensive traffic and travel data open cloud platform “travel cloud” in the forum was officially launched. The “travel cloud” is the Ministry of Transport using the government-enterprise cooperation model of construction, based on public cloud services, comprehensive transportation travel service data open, management and application platform, with travel data open, decision-making services to support, application services development three major functions. Yang Chuan tang, Secretary of the Party Group of the Ministry of Transport, Xing fu, Vice Governor of Zhejiang Province, Zhang Ya qin, President of Baidu, and Li Dong min, General Manager of Baidu Map Division, attended the launch ceremony together, and it is clear from the level of these attending leaders that the Ministry of Transport, local governments and Baidu attach importance to this platform. Why would a technology-based platform win the high attention of the Ministry of Transportation, local governments and Baidu executives?
“Internet+travel” has become the main battlefield of “Internet+”.
Are there any phenomenal Internet companies in China in recent years? The most popular ones this year are Mobike and OFO, and last year were Drip and Fast, both of them are shared travel platforms, and it can be said that they all belong to the field of “Internet+travel”. The first industry to be profoundly changed by the Internet in the “Internet+” trend should be travel.
There are many pain points in “travel”. According to a Roland Berger report, the annual average congestion time in China’s top ten key cities in 2015 was as high as 85 hours, among which Beijing reached 100 hours. In addition to congestion, urban travel also has many pain points such as frequent traffic accidents, congestion caused by exhaust fumes, and poor transportation experience. Many cities now have to adopt traffic restrictions to solve the problem of congestion and exhaust fumes, which is obviously not a good travel experience for users. On the other hand, the urban population is growing, the number of citizens with driver’s licenses is climbing, and the auto industry is being changed by technology. The demand for travel is very strong, but it has to be limited for various reasons.
If technology can be used to solve some of the pain points in travel, it can improve the travel experience of citizens while also significantly releasing the demand for travel, which in turn can activate industries such as the automobile and even stimulate economic growth. Now it seems that the Internet is such a key technology.
Drip and other shared car rental platform has completely changed the city car service experience, IoT-based intelligent transportation allows people to enter the highway and parking lot without swiping a card, intelligent traffic lights can do to adapt to the dynamic changes in traffic flow, Tesla and other new cars completely subvert the driving and car experience, today in Wuzhen to provide open experience of Baidu unmanned car let everyone see a better future of travel. Obviously, “Internet + travel” is deeply affecting urban transportation, shared car rental is just the tip of the iceberg, more and more large companies and entrepreneurs are now starting around the “Internet + travel” business, more More “Internet + travel” applications are surfacing one after another.
The “travel cloud” will become the “Internet + travel” infrastructure.
Whether it is shared travel, or intelligent transportation, or autonomous driving, can not leave the city traffic data, some need maps, some need cloud big data. Urban traffic data is the mapping of the city on the Internet, combined with LBS, NFC, image recognition and other technologies to use these data, will form the final application of different scenarios, “travel cloud” on the “Internet + travel” key value is In this.
Top-level design to accelerate the “Internet + travel”, “Internet + travel” need traffic data, and most of the traffic data in the hands of government departments, such as road infrastructure data, real-time traffic monitoring data, unexpected accident marker data …… some cities before the transport sector and Baidu, Ali and other Internet companies have been exploratory cooperation, but in view of the “Internet + travel” related to the people’s livelihood, to quickly promote the need for top-level design. The Ministry of Transport directly involved in leading the establishment of the first national traffic data open platform, for the opening of local traffic data, for the local embrace of “Internet + travel”, there is a strong guidance and promotion significance, but also to avoid duplication of construction. Therefore, “travel cloud” will accelerate the “Internet + travel”.
Based on the “travel cloud” to achieve the national level of intelligent transportation planning. The root of the traffic problem is planning, if a city has a good traffic planning can be done once and for all, “travel cloud” the second major part is “decision service support”, the past traffic department has based on traffic data for scientific planning, but if you can combine Baidu and other Internet giants such as the user travel data, comprehensive, fine and real-time understanding of public travel, you can make a more reasonable planning. In addition to planning, in traffic light design, traffic police configuration, electronic police settings, traffic restrictions and other traffic decisions, can be achieved based on big data scientific decision-making.
There are many developers around the intelligent travel industry, including automobile manufacturers, traffic information vendors, connected vehicle equipment manufacturers, traffic road network infrastructure manufacturers, shared travel platforms, Internet traffic application service providers. With the “travel cloud”, a large number of urban traffic data will be opened up, “Internet + travel” developers (entrepreneurs) can develop an endless array of applications, intelligent travel in the future will be like not a company to say, need more More power to participate in the definition together, open transportation data is the first step to attract them to come in. Of course, for the shared travel platform, intelligent logistics platform, driverless cars and other existing players is like a tiger with wings.
The above three points just correspond to the “travel cloud” platform’s three major functions: open travel data, decision-making services to support, application services development. The essence of “travel cloud” is the comprehensive opening of traffic data, as well as the top-down support of the Ministry of Transportation “Internet + travel”, which is a huge benefit for the travel industry, “travel cloud” will certainly become the most important infrastructure of “Internet + travel”.
Why did the Ministry of Transportation choose to cooperate with Baidu Maps “travel cloud”?
“Big data” is not a new concept, a fact is that the vast majority of big data is in the hands of the government, many times more than any of the giant companies. At last year’s two sessions, Premier Li Keqiang made it clear that the government should try to disclose non-confidential data so that it can be used to better serve society, as well as for government decision-making and regulatory services, which was the first time that the Chinese government officially stated its support for big data. Now it seems that more and more government departments are responding to Premier Li Keqiang’s call to open up non-classified data.
Traffic big data is directly related to the people’s livelihood, the transport sector has been open one after another, for example, Jiangsu, Guangdong and other places users can view real-time public transport through cell phones, can view electronic eyes on the map, real-time road conditions, but also after the government open traffic data to achieve. Today, it is the first time to open big data from the Ministry of Transportation and develop open standards for big traffic data.
