The role of the public service platform for network-booked rental cars: ensuring the interests of travelers and promoting the healthy and orderly development of the market

The public service platform for internet-booked rental cars is conducive to government supervision, ensuring the interests of travelers and promoting the healthy and orderly development of the cab market to achieve a fair and effective competitive environment.First, as the “visible hand,” the public service platform can provide comprehensive knowledge and control of cab operations through administrative, market and technical means to prevent incidents that endanger consumers’ interests, such as the safety of travel and the protection of consumers’ personal information, as well as to protect certain companies from improper competition. It also protects companies from unfair competition.

Second, the public service platform also plays the role of the “invisible hand” by setting reasonable market rules and building a level playing field to promote continuous improvement of cab companies, continuous improvement of operational efficiency, and overall improvement of standards.

Specifically, during the operation of the public service platform, the following control processes need to be paid attention to:

Information control process: ensure information security as well as effective flow of information. The public service platform is responsible for issues such as users’ personal privacy information and security. At the same time, it is also necessary to ensure the fairness of each company and individual in the use of information.

The control process of rental car service companies: Given the current market situation, network rental service companies can be independent legal persons or loose organizations. Government departments, in response to the maturity of the market, at different stages, to develop the entry conditions for service companies and control the corresponding qualification audit.

Vehicle and driver control process: vehicle access, driver joining, vehicle quota for each company, and access to the vehicle and driver audit, inspection and registration process.

Vehicle dispatching and demand allocation process: The service platform does not directly dispatch specific vehicles to respond to customers, but determines how many types of vehicles should be put into operation at different times, and dispatches the time periods, regions and response methods for their operation, in short, dispatching in total and response methods.

Capital flow and control: control the capital flow of each company to ensure the smooth implementation and execution of relevant taxes and tax policies.

Contingency control process: In sudden or abnormal situations (natural disasters, serious accidents, system paralysis, etc.), connect with the city’s emergency response system and activate the emergency plan for mobile travel in a timely manner.

Internet Plus” and “Sharing Economy” When it comes to online rental car services, we have to mention the buzzword of the moment: sharing economy. The term “sharing economy” was introduced in 1978 by Marcos Felson, a sociology professor at Texas State University, and Joan Spence, a sociology professor at the University of Illinois. Currently, the concept of “sharing economy” is gaining ground with the maturity of Internet technology, which is characterized by a third-party-created, information technology-based marketplace that connects the end demand and supply sides of a service.

The second consideration is the integration and symbiosis of network-booked rental cars and traditional cabs. With the development of Internet information technology, it provides the technical possibility for the integration development. The coexistence of multiple taxi modes will bring more convenience and excellent service to consumers. In order to make an orderly transition, the following issues need to be considered.

Regulation and scale control of Internet rental car access. To liberalize the Internet car rental service, include its access into the strict control link, and implement the total amount of control and operation mode control. The government should not put the regulation directly on the access audit field of entering vehicles, but should regulate the links at the company’s operation level, such as vehicle access, vehicle qualification, driver training and insurance, etc., and control the total amount of operational input of Internet rental companies to avoid the blind expansion of each Internet reservation rental car company.

The public service platform monitors the service process. The government regulator establishes a unified public service platform to support the information systems of existing taxi-hailing software and Internet car rental companies to avoid the dominance of a particular company’s rental car platform. With the support of this platform and big data, it is possible to reasonably allocate the number of operating vehicles to cab companies operating under various service models and determine appropriate administrative and market control measures to achieve the following goals: all types of car rental services coexist harmoniously and co-prosperously under the unified control of the government, the distribution of benefits is coordinated, the industry develops healthily, drivers can The driver can live a dignified life, the customer can enjoy the services they deserve, and an orderly urban transportation environment can be built. The emergence of this goal is a perfect combination of the “invisible hand” and the “visible hand”, the important foundation of which is the information and technical support provided by the Internet+ era.

Dynamic regulation of interests. With the gradual liberalization of Internet car rental services, the monopoly interests of traditional cab companies are gradually compressed, forcing them to enter the stage of deepening transformation, improving operational efficiency, reducing operating costs, and reducing the so-called share price, and traditional cab companies need to gradually approach Internet+ enterprises. Regulators should dynamically monitor the process of benefit distribution for various different car rental services and service scales, regulate the appropriate benefit space for all parties, avoid direct head-on conflicts, and provide a harmonious and effective guarantee for the development process of integration and symbiosis through an effective dynamic benefit regulation process.

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