The impact of Internet technology on the medical industry

In today’s society, network information technology is changing rapidly, and technologies that were once only seen in science fiction films are being realized in real life, such as the ability to view and manage devices at home through cell phones; the ability to see a doctor remotely without going to the hospital in person; the ability to learn about health trends by interacting with artificial intelligence; and various wearable smart devices, subcutaneous detection chips, and so on. The development of these medical devices and technologies is due to the development of network information technology, so how does the development of network information specifically affect medical treatment?

The realization of patient monitoring and tracking security system, patient flow management, access control and security through the Internet of Things (IoT) devices connected to the Internet, you can achieve the safety of patient tracking, for example, the problem of the wrong baby hold, although nowadays there is almost no such risk, but still can not exclude the possibility of theft and mis-hugging, and based on the IoT devices, it is possible to check for incoming and outgoing personnel, and through the device can also be the baby The information on the health condition of the baby can be recorded and viewed, which greatly protects the safety of the baby and other patients.

Real-time monitoring of health conditions, real-time analysis, early intervention. Nowadays, many wearable smart devices are emerging in the market, and most of them focus on the real-time view of health condition. Medical devices combined with IoT technology can not only detect the health condition in real time, but also make corresponding health analysis for these data, and provide health insurance, health management and disease intervention health services in response to the development trend of diseases.

Realize remote consultation and enjoy precise medical treatment without leaving home. Relying on the communication and application platform of Internet technology and IOT technology, it realizes online remote consultation, online pathology slice analysis and other interoperability with medical equipment, so that patients can enjoy intelligent medical services such as registration, treatment and examination without going out to the hospital frequently.

For individuals, the development of Internet + IoT devices simplifies the consultation process to a certain extent and shortens the time needed for people to visit the hospital; for medical staff and even hospitals, it greatly shortens the workflow of medical workers, which means they will be able to spend more time on other matters besides monitoring and testing patients’ health. For example, Xinjiukang’s diagnosis and treatment system can help medical workers manage patient cases, and patients can make appointments, pay bills and purchase medications remotely through the diagnosis and treatment app, which greatly improves the efficiency and accuracy of medical staff. In addition, hospitals or medical institutions can also make scientific and rationalized medical staff scheduling according to their needs. Overall the development of Internet + IoT devices has brought great benefits to the management of hospitals.

Medicine has always followed the footsteps of science, and technological innovation and industry crossover have worked together to promote the progress of modern medicine. Nowadays, Internet giants such as Baidu, Tencent, Ali and other giants are also competing to enter the Internet + medical field, and the medical industry is set to usher in a phase of rapid development with the support of many new generation network information technologies.

The development of Internet medical care must revolve around several participants such as doctors, patients, drugs and insurance to create value in order to strengthen themselves to drive the development of the whole industry. The Internet medical industry, the Internet is a tool, medical is the main body, industry players have always been around the “patients, doctors, hospitals, commercial insurance, pharmaceutical companies” five players development, from the industry and business perspective, and ultimately bigger and stronger, to achieve value are to land on the medical.

In 2011, the first batch of Internet medical enterprises appeared in the industry, and in 2014-2015, along with the promotion of capital and policy guidance, the first wave of Internet medical development was achieved, as reflected in the emergence of a wave of enterprises that received high financing; however, with the development of enterprises, burning money continues, but a large number of active doctors and patients are difficult to realize, and capital withdrawal is under pressure, Internet enterprises began to gradually change Business model, actively explore the cash model, capital enthusiasm for Internet medical enterprises also tends to rational. Data show that in two or three years, the domestic mobile medical companies once grew to 5,000. And with the calmness of capital, in 2017 only the write-off of mobile medical companies reached more than 1,000, and as of now, there are less than 50 that are still in real operation. As of now, the driving factors of the Internet medical industry can be summarized as “demand pull, policy support, capital boost, and technology base”.

Along with the normalization of domestic epidemic prevention and control, on the one hand, the country is actively promoting the popularization and model innovation of “Internet+” medical care, and steadily increasing medical and health care spending; on the other hand, the public’s treatment habits are gradually changing from offline to online, and the number of digital medical platform users continues to grow. Secondly, China is accelerating into an aging society, and the demand for medical resources for the elderly will increase sharply. Finally, the unbalanced allocation of medical resources in China is still widespread. With the rapid growth of market demand, the urgent issues such as optimization of physician resources and hospital resources at all levels will further promote the integration of digital healthcare into the domestic traditional medical system, bringing about changes in the way of treatment and medical resources allocation.

To sum up, the digital medical market has huge market potential and is expected to usher in a new round of explosive growth in recent years. However, the rapid growth of the market will also attract many players and intensify competition in the industry. For example, Internet giants have laid out the digital medical services track, spreading their tentacles to upstream Internet hospitals and downstream physical medicine stores, releasing a full range of competitive pressure on traditional medical institutions. While this will help force the transformation and upgrading of traditional medical systems, it should also be regulated by the government to guide the healthy and orderly expansion of the digital medical industry and prevent market chaos caused by disorderly competition.

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