The changes brought by “Internet + Medical” to the traditional medical industry

In the traditional medical service chain, there are three main links, namely hospitals, doctors and patients. Each link has problems that need to be solved, and the emergence of “Internet + medical” can effectively solve the problems in these three links, and fundamentally alleviate the difficult and expensive problem of seeing a doctor.

In the traditional doctor-patient model, the patient is in a passive position while the doctor is in a dominant position, and the patient generally lacks the awareness of prevention beforehand. In the process of treatment, the unequal relationship between the two parties leads to poor patient experience. There is no follow-up service after the consultation and treatment is completed, and the patient’s condition cannot be followed up. The emergence of Internet healthcare can effectively solve these problems. Users can test their own health data through mobile medical means, so that they can detect abnormalities in their bodies and take precautions in time; in the process of diagnosis and treatment, patients can use mobile medical devices to make online appointments for registration, consultation, inquiry and payment, which not only saves time but also eliminates the trouble of waiting in line, thus enhancing patients’ experience; after the completion of diagnosis and treatment, doctors can also communicate with After the treatment is completed, the doctor can also communicate with the patient online to keep track of the treatment status and effect of the disease, so that the medication can be adjusted in time to improve the treatment effect.

From the level of capital market, Internet giants have crossed into the medical and health field and launched a fierce battle, while the traditional medical industry has also started to embrace big data under the impact of the Internet.

In terms of business model, the cross-border integration of the Internet and the medical and health care field has fundamentally changed the traditional medical service model, and the relationship between doctors and patients has also changed.

In terms of user experience, the cross-border integration of the Internet and the medical industry has effectively alleviated the problem of information asymmetry and improved the efficiency of the hospital system. Patients can use their smartphones to complete processes such as booking and registration, consultation, and repeat dispensing, saving both time and effort and improving the user experience. The mobile medical platform also has a series of evaluation systems, so that users can refer to the evaluation of other users on the platform to choose the most suitable doctor and establish a long-term relationship with them, which is equivalent to finding a personal doctor for themselves, so that they can communicate directly with the doctor when they have similar illnesses in the future. Doctors can also quickly find the most effective treatment for users because of the accumulation of previous treatment behaviors.

From the aspect of resource allocation, with the assistance of Internet healthcare, doctors can achieve free circulation and provide medical services to patients from all over the country. This can effectively alleviate the imbalance of medical resources and improve the utilization of medical resources, as well as increase the influence and visibility of individual doctors, thus benefiting more patients.

The development of “Internet + medical” will become an important driving force to promote the change of existing medical concepts and models, and an essential tool for future doctors in their work. Although the development of Internet healthcare has a bright future, we should also see that Internet healthcare will still face ambiguous policies and immature business models in the development process, and the current situation of difficult changes in the hospital system will be the main obstacle to the development of Internet healthcare.

Another perspective of Internet medical development. Internet medical care in actual development will be strategically focused on health consultation, health management, health education and other areas, and in Zhejiang, Guangdong and Shanghai, etc. also began to provide Internet medical services centered on community hospitals, and to carry out health medical monitoring services with families as individuals. But the majority of hospitals as well as local health administrative departments still have not become the target of Internet medical services. Internet medical care should have a divergent thinking in the process of development and set its eyes on a broader scope.

Build a perfect evaluation system for hospitals and doctors. The specialized nature of medical services has caused some high-quality medical resources to be idle, so Internet companies can cooperate deeply with these hospitals with idle medical resources, focusing on industry-wide assessment of hospitals’ areas of expertise, building a hospital medical information service publishing platform, and displaying more medical service information for patients on the platform, so as to assist patients in choosing the right hospital. Internet companies can also think from a global perspective and make comprehensive assessments of different hospitals’ resource ratios, service capabilities, governance structures, etc., so as to enhance the industry status of hospitals in a certain field or department and improve their visibility.

Health resource efficiency evaluation and resource allocation system. Medical and health resources are limited, and how to allocate these limited resources in a reasonable way is an issue that health regulatory authorities need to focus on when formulating health policies, and is likewise an important aspect that hospitals need to refer to in the process of future development.

Therefore, it is necessary to establish a data collection and analysis system that can collect and analyze data on the total amount and quality of hospital services, the level of budget management of the government and hospitals, the quality of health of the population, maternal as well as infant mortality rates, etc., so as to provide an authoritative data statistics and reference for the work of health regulatory departments and hospitals. At the same time, it can also build a communication and consultation platform to understand the roles and preferences of stakeholders such as hospitals and drug channel providers, and jointly promote the development of the health care sector.

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