Industrial integration of the Internet – “industry code” to help the transformation of agricultural modernization

The construction of agricultural and rural informatization is an important means to modernize and transform agriculture and rural areas by using network and information technology, which is a new requirement of agricultural science and technology in the new era and a new practice of China’s innovation-driven development, and is of great significance to China’s economic development in the future. During the “14th Five-Year Plan” period, China will be in a critical period of rural agricultural modernization and consolidation of poverty eradication achievements.

In recent years, the rapid advancement of agricultural and rural informatization has achieved certain results, but it is still in the exploration stage. Zhao Chunjiang, academician of the Chinese Academy of Engineering and chief scientist of the National Agricultural Informatization Engineering Technology Research Center, has pointed out that high and stable yield of agricultural products is an important aspect of agricultural technology progress, but more important is to sell agricultural products and commodities, so that farmers ultimately benefit. It is necessary to continuously promote the front-end production driven by consumption, which in turn promotes the development of the entire agricultural modernization technology system.

For a long time, an important factor affecting the development of rural economy and agricultural industry income is the lack of perfect network construction from production to sales of agricultural products, relying more on the physical market of agricultural products to solve the sales problem. We often see from the media some “agricultural products stalled” news, which is actually a microcosm of the current agricultural information. To this end, the “14th Five-Year Plan”, the digital countryside as an important element of rural construction action into the proposed integrated promotion of intelligent agriculture and rural digital governance, so that the majority of farmers in the information technology have more access to digital construction tasks.

But the digital countryside is not a replica of a smart city. There are many villages in China, with obvious differences in economic level, resource endowment and population structure. How to explore the digital development methods of different types of villages according to local conditions? How to combine information services with the actual needs of rural revitalization? How to solve the existing shortcomings such as weak R&D of key core technology and equipment, lack of mature digital service products and solutions, and unsound R&D and innovation system? How to develop and promote solutions for the actual needs of agriculture, rural areas and farmers, and provide farmers with digital technologies and services that can be used, afforded and used well? How to make the tentacles of the digital economy, across the east, west, north and south, connecting deep mountains and ravines, into the many scenes of rural agriculture farmers, helping farmers to sell their agricultural products, so that farmers share the benefits?

Xu Wei, the inventor of the patented technology of global QR code sweep and the chairman of the board of directors of Fat Code Line, provides solutions for the construction of digital countryside in his book “New Continent of Code Chain, New Economy of Material Grid”.

A. Promoting the use of “industry code” is the way out of the digital construction of the countryside.

“Industry Code” is a distributed decentralized network based on QR code sweeping technology, LBS traceability and peer-to-peer communication, and is an important part of the code chain digital economy ecosystem. Xu Wei believes that the use of “industry code” and the 5G IoT industry, combined with the value chain e-commerce platform, can solve a series of pain points in agriculture from production, storage, logistics, to stores and after-sales.

The “Digital Earth” invented by Xu Wei not only provides “geolocation access service” + “patented technology of scanning code link” to solve the whole process of traceability and tracking of agricultural products. The key thing is that it can be naturally presented on the digital earth based on the “natural attributes of geographic location information”, so as to create a safe and reliable logistics channel and information channel for “landmark agricultural products”. The special QR code generated by the “code chain” technology will turn the “sweep payment” of offline retail into traffic, and directly introduce it into the online platform to reduce the traffic acquisition cost, thus creating a new ecological business platform with online and offline integration.

Xu Wei advocates the creation of a new ecological business platform based on the new economy of things, different from the ordinary 020 or e-commerce platform, the new ecological business platform not only allows consumers to find the stores of the merchants from online. Every time consumers pay through “sweep”, they will leave a lot of data in the new ecological business platform, through the background, merchants can carry out effective promotion, maintain consumer relations, and even use the existing customer flow to achieve digital overlay promotion.

Xu Wei believes that under the strong impact of e-commerce, the offline sales of agricultural products, market share has shrunk significantly. For offline retail agricultural products, pain points such as reduced foot traffic, e-commerce impact on the price system, and rising costs are only the surface of the business dilemma, but deeper is the lack of access to consumers, and the ability to operate fully digitally. The new ecological business platform provides a free system to help offline retailers reach new consumers through the use of “industry codes” (human-centered QR codes) for overlay promotion.

In his book, Xu Wei tells us that in terms of data collection, the “industry code” can be used throughout the entire agricultural ecosystem through QR code sweeping and IoT technology. In agricultural production and agricultural products production, fully automatic record of agricultural products production environment data and production process data; in agricultural products transportation, fully automatic record of transportation data, and sales through the value chain platform, the collection of product consumer behavior data, for industrial development collection of rich data.

In terms of data security, agricultural data is mostly stored in a traditional centralized way, which is easily subject to malicious tampering. With the establishment of the “industry code” ecosystem and the development of LBS technology, its tracking and tracing architecture can maintain the information security of the whole system. The “industry code” can become the infrastructure required to maintain the privacy and security of tracking and tracing data, and provide a strong guarantee for the stability and effectiveness of data preservation.

In terms of data sharing, the data collected in the whole process of “industry code” can be conditionally shared with users in the whole supply chain of ecological agriculture, and production and transportation data can be shared with consumers to trace the origin of products. The data collected from the whole process of “industry code” can be conditionally shared with the users in the whole supply chain of ecological agriculture.

“Industry Code” takes two-dimensional code as the carrier of information data, replaces computer with cell phone, replaces mouse with photoelectric scan, replaces website with graphics, and is a revolution of Internet instead of Internet. Its core is to code chain thought theoretical system as the support, to code link into the protocol technology as the underlying foundation to expand and upgrade, in the era of light instead of electricity to reconstruct the new world. Code link into the protocol as the underlying foundation of the Internet of Things access protocol, is an upgrade to the IP-based management of the Internet, the future of full downward compatibility, can replace the entire Internet.

Second, “industry code” allows farmers to enjoy the dividends of information technology.

The “industry code” is actually an extension of the digital ecological system of the code chain. The system consists of point, line, surface, body, system, the so-called “point” is the two-dimensional code sweep, and “line” is the value chain, “surface” is ” industry code”. The “industry code” will integrate producers, consumers, traders, service providers and other four businesses into one by sweeping the QR code, thus gradually transforming the surplus value of the production link into the surplus value of the circulation link.

The promotion of the use of “industry code” will better integrate industrial information. Xu Wei believes that the industrial chain often referred to in the past is in fact fragmented, parallel to each other and does not intersect with each other. This is the key and bottleneck that restricts rural development and increases farmers’ income. It is such a bottleneck that led directly to the birth of the “industry code”. Xu Wei told us that through the traceability mechanism of “industry code”, the information of each link in the industry chain will be recorded in the two-dimensional code, which can effectively connect the originally parallel industries and form a dense network, and the chains in the whole code chain network will be firmly integrated and interwoven together.

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