The change and impact of Internet agriculture

The effective integration of ICT (Information and Communication Technology) technology represented by the Internet with various aspects of the agricultural industry has transformed traditional agricultural production and business models, and bred new production models, technology application models, and industry patterns, reflecting the tremendous innovative power of the Internet + agriculture. Therefore, it is of great practical significance to study the deep-rooted operation rules of Internet + agriculture and to provide a basis for decision-making by management departments.

The current situation of China’s agricultural development. China is a large producer and consumer of agricultural products. With 7% of the world’s arable land and 6% of the world’s freshwater resources, China supports 18.84% of the world’s population, and ranks among the world’s top producers and consumers of agricultural products in terms of total production and consumption scale. However, we also soberly recognize that there are still some significant imbalances and outstanding contradictions in Chinese agriculture in terms of agricultural resource utilization, agricultural product supply structure, and agricultural product quality and safety.

Agricultural production faces severe natural constraints. Although China’s total arable land is the third largest in the world, the per capita arable land is only 1.4 mu, which is less than half of the world’s per capita arable land; the total freshwater resources rank sixth in the world, and the per capita freshwater resources are currently 25% of the world average, and the geographical distribution of water resources is seriously uneven. Therefore, it is inevitable to adopt the development idea of intensification, rely on science and technology, improve the modernization of Chinese agriculture, and increase the output of agricultural products while making efficient use of land and water resources.

There is a degree of structural contradiction between the supply of agricultural products and consumer demand. The upgrading of food consumption structure and quality demand is one of the main driving forces for the growth of agricultural products consumption in China. With the rapid growth of urban and rural residents’ income, the consumption of food and major agricultural products has entered a period of structural transformation, with people’s demand for high-quality agricultural products gradually increasing and the demand for lower-quality agricultural products relatively decreasing. Due to the limitation of technical conditions and management level, most of the agricultural products supplied in the Chinese market belong to general quality agricultural products, and there is more room for growth in the supply of high quality agricultural products.

The structural contradiction between the supply of agricultural crystals and consumer demand reflects the necessity and urgency of upgrading China’s agricultural industry, and also reflects that China’s agricultural industry has broad room for development in terms of upgrading. Improving the quality of agricultural products and increasing the output of high-quality agricultural products are the primary objectives of agricultural industry upgrading, while technological innovation and progress in agricultural technology are necessary conditions to support agricultural industry upgrading. Therefore, to alleviate the structural contradiction between the current supply of agricultural products and consumer demand in China, increasing investment in agricultural science and technology and accelerating the promotion of advanced production technology are effective ways and inevitable choices.

The quality and safety supervision of agricultural products needs to be further strengthened, and the quality and safety traceability system of agricultural products needs to be further improved. Food safety is a matter of great concern to consumers. For the problems of excessive pesticide residues and antibiotic abuse exposed in the field of agricultural production, the Chinese government has been working at many levels from laws, systems and regulatory measures, and has achieved remarkable results.

In order to better supervise the quality and safety of agricultural products, in addition to strengthening the work from production technology and quality certification, the establishment and improvement of the agricultural products quality traceability system is particularly necessary at present. Using the agricultural products quality and safety traceability system can not only enhance consumers’ confidence in the quality of agricultural crystals, but also force agricultural products production and processing enterprises or sisters to strengthen quality management and maintain business reputation.

The connotation of “Internet +” agriculture. “Internet+” agriculture refers to the introduction of information and communication technology (ICT) and Internet platforms in all stages of agricultural production and operation, the use of the Internet to integrate resources related to agricultural production and operation, innovative ways of intelligent use of agricultural data, the transformation of traditional agricultural production and operation models, and the construction of a new agricultural development ecology, so as to achieve The modernization of agricultural production, the connotation of which is shown in the figure below.

Industrial innovation, change and impact brought by “Internet +” agriculture. The Internet of Things and big data technologies help promote the standardization of agricultural production. The application of sensor networks and their related control systems enable users to quickly understand the environment in which crops and livestock grow, and adjust environmental parameters in a timely manner according to production needs, precisely control humidity, oxygen concentration, fertilization, feeding and other indicators, and strictly control the environment in which crops and livestock grow, improving production management efficiency, agricultural production management Intelligent level of agricultural production management, while achieving standardization of the breeding process.

The application of big data and Internet of Things technology not only enables consumers to check the production source, processing and distribution information of agricultural products through the agricultural quality traceability system, increasing consumers’ understanding and trust in the agricultural products they buy, but also helps agricultural product operators to grasp the production process and logistics process of agricultural product inventory environment parameters in real time and dynamically, ensuring that the quality loss of agricultural products in the logistics process is under control. Within the range. Since the agricultural product quality traceability system can include the quality supervision department, the competent agricultural department, agricultural product producers and agricultural product operators into the scope of information sharing, the agricultural product quality traceability information can provide accurate data for market sales statistics, agricultural product quality evaluation and agricultural product crystal market forecast, and enhance the service capability of the agricultural product quality traceability system.

Organizational model innovation brings about changes in the industrial chain. Opportunities for direct matchmaking between agricultural product producers and agricultural product operators and consumers have increased. The promotion and application of agricultural products e-commerce platforms help agricultural products producers have access to more market price information and demand information, and producers can find suitable buyers and consumers through the Internet, avoiding the plight of weak bargaining power and high intermediary fees encountered when looking for agricultural products buyers through intermediaries in a state of information starvation. While reducing the intermediaries to squeeze the interests of agricultural products producers, the agricultural products supply chain can reduce or remove the intermediary links, shorten the transmission time of information, reduce the turnover of agricultural products, and improve the efficiency of agricultural products supply. In addition, the reduction or disappearance of intermediary fees makes the income of agricultural products producers increase in disguise. Through the communication with agricultural product operators and consumers, agricultural product producers can understand the market demand and price information in time, adjust the production strategy and business strategy in time, reduce the blindness of production plan and enhance the anti-risk ability.

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