The impact of the Internet on agricultural economic development

With the development of network information technology, the Internet has entered many industries, and agricultural networks have also begun to take off. Although the use of the Internet in agriculture is only a bull’s eye, its important role in the development of China’s agricultural economy has been very clearly demonstrated.

The use of the Internet can promote the development of traditional agriculture to knowledge-based agriculture. The so-called knowledge-based agriculture is agriculture based on knowledge economy. With the arrival of the knowledge-based economy, technology and information have become the core elements of agricultural economic growth and competitiveness in the agricultural market. The rapid development of agricultural economy no longer depends only on the amount of traditional agricultural resources input, but also on the course of modern technology application and the degree of information acquisition and application. Unlike traditional resource-based agriculture, knowledge-based agriculture relies on scientific and technological progress, the development of bioengineering and other high-tech technologies, the use of existing scientific and technological achievements and new technologies to transform traditional agriculture and promote agricultural modernization. The use of the Internet can promote agricultural restructuring Agricultural industrial restructuring means developing some new industries and products that were not available, or abandoning some old industries and products. This adjustment of agricultural industry structure in market economy must be market-oriented. This requires that farmers have sufficient market information to see where the future lies and to make the right adjustment decisions. Without accurate information, farmers do not have a bottom line in their hearts and do not see the hope that industrial restructuring will bring them benefits, so they would rather maintain the status quo of low efficiency than risk the ill-fated market for structural adjustment. According to relevant data, 70% of China’s 900 million farmers have no idea what to plant and where to sell, but make decisions based on experience or intuition, as a result, the structure of agricultural by-products and market demand are not consistent, and the agricultural industry structure cannot be guided by the market to meet the requirements of modern agricultural industry structure.

Comprehensive agricultural development land management projects focus on the transformation of low- and medium-yielding fields, strengthen agricultural infrastructure construction, promote the strategic adjustment of agricultural structure, and achieve agricultural efficiency and income growth of farmers. Comprehensive agricultural development work to implement the scientific concept of development, should take the people as the main body, listen to the masses extensively, fully reflect the wishes of the masses, from the masses are satisfied with things to do, from the masses are not satisfied with things to change, so that the masses get tangible benefits. To this end, the purpose is to understand the needs, aspirations, opinions and suggestions of farmers on the agricultural development land management project, especially in combination with the 2018 Comprehensive Agricultural Development Land Management Project being implemented in the village, to discover the difficulties in project implementation and factors affecting project construction, and to strive to find effective solutions. We conducted an in-depth investigation and research by holding a forum for village team members, visiting and talking to farmers’ homes, going deep into the agricultural development construction site to communicate with construction workers and the public, and issuing questionnaires, and analyzing the causes of the problems and discussing ways to solve the problems together with the county agricultural start-up, the project township and the project village.

Using the Internet can reduce costs and improve agricultural economic benefits. This is manifested in four aspects: first, the Internet can reduce the cost of information acquisition and improve economic efficiency. Compared with information in other industries, agricultural information is more decentralized, complex and comprehensive. It includes not only market supply and demand information, but also scientific and technological information, meteorological information, policy information, management information, and so on. For each farmer, it is very difficult to obtain the above information in a timely manner, and the cost of obtaining information is very high. This can reduce the cost of information acquisition, find the market quickly and accurately, promote the production and sales of products, and increase economic benefits. Secondly, it can improve economic efficiency by reducing distribution costs.

The use of agricultural network can shorten the distance between buyers and sellers, reduce circulation links, simplify transaction procedures, greatly accelerate the speed of commodity circulation, save transaction costs, reduce costs, and improve the economic benefits of agriculture. Again, the application of the Internet can enable farmers to seek a wider range of suppliers or customers and improve efficiency by selecting ideal prices and other favorable trading conditions. Finally, the Internet is conducive to agriculture-related enterprises and farmers finding applicable agricultural technologies as soon as possible, speeding up the rate at which technology enters the production process and transforms into real productivity, increasing labor productivity, reducing labor costs, and improving economic efficiency.

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