What is the real sense of live with the goods?

Not surprisingly, Luo Yong hao’s first live broadcast detonated the circle of friends. For Luo Yong hao’s first live broadcast, some people hailed, some disparaged. This is not surprising, because any one thing, even if you do it perfectly, always escape the reality of mixed reviews. Therefore, we look at the issue of Luo Yong hao live and not just from Luo Yong hao this person to start, but need to bypass Luo Yong hao to explore the underlying logic of live with goods. Only then, Luo Yong hao live to return to the live itself, rather than mixed with the good and bad of Luo Yong hao himself.

Indeed, Luo Yong hao himself has some very strong Netflix qualities, perhaps, this is the reason why he still has such a strong appeal all the way through. We look at Luo Yong hao’s development trajectory can be very obvious to see this, but, just rely on their own traffic, rely on their own mouth is far from enough. In the world of business, all the sentiment in front of the harsh reality will become worthless. This may be the fundamental reason why Luo Yong hao has repeatedly lost the battle. Although Luo Yong hao seized the wave of live goods, but how far the future can go, we still need to wait and see.

With a live broadcast alone, we can’t judge the future direction of Luo Yong hao live with goods, but only to talk about the views of Luo Yong hao’s first live broadcast, and his future expectations of live with goods, and then to observe the entire live with goods market. Only in this way, our view of Luo Yong hao’s live broadcast will not be mixed with personal likes and dislikes, but will really return to the rational and objective level. Luo Yong hao’s live broadcast also no longer has Luo Yong hao’s own strong label, but can really return to the live broadcast itself.

Many people say that they gave Luo Yong hao the first live broadcast of Jitterbug. The underlying logic of this statement is that they did not watch live in Jitterbug before, and the reason why they will watch this time is mainly because of Luo Yong hao. It can be seen that Luo Yong hao’s own powerful personal charm is what really attracts people to his Jitterbug live stream, not just because of how good Luo Yong hao’s live stream is and how high-quality the products he carries are. From this point of view, people pay attention to Luo Yong hao’s live broadcast in fact, many are rushing to listen to Luo Yong hao’s comedy.

Although the live itself does need the anchor’s personal quality and ability to support, but if the live itself is only left with the anchor’s own personal charm, ignoring the other more factors, the so-called live may just be a show live, not live with goods. When people are paying attention to Luo Yong hao’s live broadcast, perhaps just focus on Luo Yong hao himself, and ignore the live broadcast itself. In other words, even if Luo Yong hao is not live online, even if it is an offline theater show, there will still be so many people paying attention. So, just from Luo Yong hao itself to see the first live good or bad actually does not have substantial connotation and meaning, we need to return to the live itself, in order to really see Luo Yong hao’s first live success or failure.

There is still a gap from the real sense of live with goods. It is undeniable that Luo Yong hao’s ability to tell paragraphs is not worse than Veya and Li Jiaqi, but there is still a big gap between telling paragraphs and bringing goods. The live broadcast with goods is not about telling paragraphs, but the test is how the anchor sells the goods. From this point of view, there is still a big gap between Luo Yong hao and Veya and Li Jiaqi, which can’t be covered up just by Luo Yong hao’s halo.

From the arrangement of the live room, simple is my first impression. Only Luo Yong hao and another person in front of the camera to “tease” each other, even the chairs they sit on are very ordinary office chairs. Behind the anchor is the window without any products placed on it, and the window design is also the same kind of rather minimalist type. Leaving aside these remaining only Luo Yong hao’s own long-lost face, and the familiar accent. Therefore, if we put aside Luo Yong hao himself, the entire live broadcast is actually far from the real sense of live with a large gap.

This reinforces our judgment: the reason why people will pay attention to Luo Yong hao live is not in the live itself, but in the attention of Luo Yong hao. If you look at it from the point of view of the live broadcast is unmistakable, if you look at it from the point of view of the live broadcast with goods, Luo Yong hao’s first live broadcast still has a lot of room for improvement. If you continue to do so, do not do any are to enhance, simply consume Luo Yong hao’s personal IP, perhaps Luo Yong hao’s live road will be the same as he did cell phones, do bullet SMS, do e-cigarettes, all the high light moments are stuck in the starting point.

Live with goods is never a live show, but the process of product sales. The reason why people are concerned about Luo Yong hao’s first live broadcast is mainly because people simply see Luo Yong hao’s first live broadcast as a show live, but a live broadcast with goods. This is actually and Luo Yong hao do cell phones, do electronic cigarettes when people pay attention to him is not any two. If people only focus on the live carry live, perhaps start to lose focus from the beginning. Because Luo Yong hao’s live with goods is never a live show, but in the sale of products.

What needs to be made clear is that product sales are never just as simple as selling the product, whether the user is satisfied with the product after getting it, and whether the product bought through the live broadcast can really meet their real needs, is the key to live with goods. Coincidentally, when Luo Yong hao announced his foray into live-streaming with goods, the China Consumer Association released an online survey report on consumer satisfaction with live e-commerce shopping, showing that 60.1% of consumers said they preferred cost-effective goods in live shopping. Consumers have more feedback on two issues such as exaggerated and false propaganda by anchors and links that do not explain the characteristics of the goods sold in the live broadcast. And 37.3% of consumers said they have encountered consumer problems in live shopping.

Through this report, we see that what really determines the live broadcast with goods is never the IP of the anchor itself, but the quality of the actual goods. From this point of view, Luo Yong hao’s live goods may also need to focus more on the quality of the product itself, whether the product itself can meet the needs of users, in addition to Luo Yong hao. Only then, the focus of Luo Yong hao’s live with goods in not just in the “live”, but in the “with goods”, and is in the “with goods” of On the “goods”. Only in this way, Luo Yong hao’s live with goods is not just a high starting point, and can fly very far.

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