Internet home furnishing or will go the change of sales channels

The fall of the Internet dividend is triggering a great escape, originally waving the flag for the Internet home furnishing people began to choose to lay down the drum. Still existing home furnishing pain points and problems tell us that just the way the Internet to disintermediate, but not to go deep into the home furnishing industry, and can not really fundamentally crack the pain points and problems of the home furnishing industry. So, a new development to find a breakthrough point in the development of the home improvement industry by way of deep involvement is being kicked off.

The advent of the new retail era allows people who are deeply influenced by the Internet thinking to see the opportunities, so many people began to empower the home improvement industry with new retail, trying to change the plight of the home improvement industry by changing the B-side industry. Unfortunately, the deep-rooted influence of Internet thinking eventually made this approach not work, and many times, people just saw the new retail empowerment of the home improvement industry as a continuation of the Internet, and eventually the so-called new retail empowerment of the home improvement industry turned into “new retail + home improvement”.

So, we saw that the heat of the so-called new retail-enabled home improvement industry dropped quickly, and when the capital stopped paying attention, the so-called new retail-enabled home improvement industry began to disappear. After the wind of new retail blew, people began to look for new breakthroughs, and the advent of the industrial Internet era showed people the possibility of reacquainting themselves with the home improvement industry. So, a new change in the home improvement industry with the industrial Internet as the main breakthrough began to kick off.

Say goodbye to pomp and speculation, the re-evolution of the Internet home furnishing needs to be true. Although the Internet has not really changed the home furnishing itself, but it has changed the way and method of docking users and home furnishing. Say goodbye to the traditional offline based way of getting home improvement products and services, people are starting to choose the online way to achieve the docking with home improvement products and services. From this logic, the ongoing evolution represented by the industrial Internet is more like a new change with the Internet home furnishing as the source. Together with the baptism of the Internet era, the pursuit of re-evolution of the home improvement industry began to become more real.

The momentum of the new change in the Internet home furnishing comes more from within the home furnishing industry. In fact, the change in the home improvement industry in the Internet era is mainly from the outside, the players of the Internet by moving the traditional products and services of the home improvement industry to the Internet, to achieve the efficiency of the home improvement industry. Users no longer need to visit shopping malls and home improvement companies will be able to find the home improvement company of their choice, and renovation companies no longer need to sweep the building and call to get sufficient users.

The home improvement changes in the Internet era are largely driven externally from Internet players, and the home improvement industry itself has not actually changed much. Although this approach can quickly stimulate the efficiency of the home improvement industry, however, the source of this approach is external, once the external source of vitality is no longer, the change in the home improvement industry will return to the origin. This is the fundamental reason why the Internet home furnishings suffered a dilemma after the Internet dividend peaked.

When the clock was set to the point of time of the industrial Internet, we saw a return to the basics for the industry: more and more people began to shift the development of the eyes to the industry itself. Thus, we see a new change driven by the power from within the industry. By reconstructing the industry itself, we see a new change that is more real and more in line with the actual development of the industry.

Whether it is design, construction, or building materials, workers, in fact, the home improvement industry has too many elements that can be activated, by activating these elements, the new journey of the home improvement industry will gain far more new momentum than the Internet era. Compared to the Internet era of shallow, this becomes more real, comprehensive and thorough.

The new changes in the Internet home furnishing is more concerned about the changes inherent in the home furnishing industry. Review of the Internet era of the home furnishing industry changes, in fact, more reflected in the changes to the home furnishing industry on the sales channel. Internet home furnishing is the traditional offline-based sales model migrated to the line, to achieve the home furnishing industry products and services to improve sales efficiency. In fact, the home improvement industry itself has not changed much in the real sense.

Although in the context of people’s consumption habits have not changed, this change in sales model does reduce the cost of marketing and promotion, improve the efficiency of home furnishing products and services and user interface, but, if only to change the sales channel, without changing the home furnishing industry within. When users no longer need traditional home furnishing products and services, the so-called Internet home furnishing will face a new dilemma.

With the advent of the era of consumer upgrading, especially the Internet as the main supply side of the increasing supply, people no longer need to use the Internet to meet their own needs, so the Internet home furnishing-based supply model will begin to encounter new difficulties. The original in the Internet home furnishing era many rely on the platform to get users of the decoration company began to flee the platform, and return to the line to get traffic, to information aggregation as the main profit point of the Internet home furnishing model began to encounter challenges.

When the advent of the industrial Internet era, after experiencing the baptism of the Internet, people began to no longer just focus on the focus of attention on the sales channel docking, but more attention shifted to the intrinsic processes and links of home furnishing. This includes the digitalization of design, the industrialization of workers, the visualization of supply, the intelligence of construction and many other aspects. These new changes based on the internal processes and links of home furnishings not only open up ways and means to break the bottleneck of Internet-style development, but also open up a new way of evolution of the home furnishing industry.

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