Learning Digital Management in the Internet Age

After graduating from college, we are busy running around with work every day, and it seems that the life of two points and one line has become our daily life. How to manage our time and energy well? And how to make a good balance between work and life? These seem to be the daily problems we need to face to solve.

Once I was a workplace worker, leading a small team to grow, need to learn management knowledge; now I am an entrepreneur, more need to learn about organizational management knowledge. With the effort in learning about the Internet, I still feel that I can’t keep up with the speed of growth. In the second half of this year, I came across this book “Value Symbiosis: Organizational Management in the Digital Age” by Professor Chunhua Chen, and I was particularly impressed after reading it. This book elaborates the concept of value symbiosis. It also points out that by reconstructing organizational value, especially the value of managers themselves, through value symbiosis, people can find new organizational value in the digital era full of uncertainty, so that individuals in the organization, the organization itself and the partners related to the organization can obtain value release and create new value.

Reading and learning is a good way to personal growth, I recommend that all of you who want to have promotion and development in the workplace, take the time to read this book, and it is recommended to read it more than twice. The content is particularly good, and it is suitable for splitting to do reading notes. The book raises a fundamental question that all business managers/entrepreneurs face: how to survive well in the digital age?

It also uses a lot of data from cases and research, cases to elaborate.

First, both organizations and individuals have to keep learning and adapt to digitalization. In the book, at the very beginning, Professor Chen Chunhua used two well-known cases to illustrate that organizations can win more opportunities and market share by adapting to digital development and doing digital strategic layout in advance.

Kodak Film. Kodak film, which used to be a very popular seller, occupied the head position in the film market. From the perspective of the public, with the emergence of digital cameras, I don’t remember when Kodak has been gradually forgotten by the public. Kodak was also trying to save itself, but in the end it did not escape the fate of digital change, and was eventually eliminated from the market and declared bankruptcy. This also makes people very emotional, once the industry’s giant, if they can not change in time, they will be eliminated from the competitive market environment. Fujifilm. Fujifilm and Kodak, like peers, but why Fujifilm faced corporate change, not eliminated out of the game, but gradually occupy more market share? In fact, the secret behind is: Fujifilm is quietly doing “digital strategy” layout.

Fujifilm has its own department that specializes in digital products. When they predicted that there would be digital changes in the market in the next few years, they decided to transform immediately after a meeting and discussion. The company’s original film production volume dropped and switched to the production of digital products, while also making continuous efforts to do market research and understand the needs of users.

Seemingly a few simple words, behind all this is the company’s decades of persistence in doing digital management. These two cases cited in Professor Chen Chunhua’s book “Value Symbiosis” also made me reflect a lot. Whether we work in a company or start our own business, we need to constantly adapt to the changes in the society, as well as to judge the future development trend and follow the general trend and direction in order not to be eliminated in the competitive market, and even to have a place for ourselves.

Second, we have to go to upgrade their own cognition. China is developing rapidly nowadays, and we are in an era of change, and an era of opportunities and risks. How can both individuals and companies move steadily forward in the digital context? In addition to lifelong learning, we need to go and upgrade our cognition continuously. You can simply compare yourself to a computer, and you need to constantly update and iterate your system in order to adapt to changes. Professor Chen Chunhua put forward some reference points in the book “Value Symbiosis”, among which I think a very good point is that we need to change our thinking and shift from the logic of competition to the logic of symbiosis. In the past, no matter which industry we were in, we were in competition with each other, afraid that others would take away your trade secrets. Nowadays, we all advocate cross-border cooperation and symbiotic cooperation. What defeated the cab business is not the traditional market, but the Internet market of DDT APP.

In the Internet era, you never know who your competitors are and in which industry. In such a background, the more we have to learn to cooperate with the former “competitors” to achieve cross-border symbiosis and win-win. In addition, we also need to learn “customerism”, simply put, the customer first. In the digital era, everything is constantly changing, we have to learn to adapt to the change at the same time, the “customer first” concept at ease. It’s not that the customer is right, but as a party that provides services and products, we need to do a good job of service and make customers happy. And learn to use big data to analyze customers’ consumption preferences and recommend products suitable for them.

Third, become a long-termist. When digitalization becomes more and more updated and iterative, we need to learn more knowledge to reserve, which also requires us to become a long-termist.

In the past, some people may think that doing business “short-termism” is good, because you can make money in the short term, while long-termism requires a long period of accumulation and precipitation before you can make money. But in the digital era, if you don’t become a long-termist, it’s hard to make money because everything is digital-oriented. You must understand the underlying logic of digitalization, avoid the temptation of some short-term petty favors, and know how the relevant industries can carry digitalization for change, so that you know what knowledge you lack and in which areas you need to check and fill in the gaps. The Value Symbiosis tells us that change has become the norm in today’s digital pervasiveness. Both organizations and individuals need to learn how to face uncertainty and allow themselves to seek stability in the midst of change.

Fourth, do what is valuable instead of going with the trend. You may have seen similar content on news reports: xx suddenly became rich overnight, or xx suddenly became famous, xx something new product out especially popular. So the heart also want to go with the wind, to see if they can keep up with the wave of wind. But the fact is, the cost of your time to follow the wind may be wasted due to the lack of understanding of this new field. The prudent thing to do is to go and stick to something worthwhile while waiting for the opportunity to come. You need to plow deep in an industry and have some accumulation in order to create more value, and only then can you get the opportunity when the real big opportunity comes. This concept, too, is advocated in the book “Value Symbiosis”.

What is something of value? For example: insisting on lifelong learning, insisting on sports, insisting on serious growth in your job/industry. Everyone has something they love and are good at, and if they develop well in the long run, they can create greater value.

In the context of the digital era, all industries are being constantly subverted, constantly breaking industry barriers, you never know which industry will be subverted tomorrow. But you can do something for a rainy day and prepare in advance. How can we combine digitalization in our organization to better serve our products? For individuals, how to adapt to digitalization as well as use it well?

The answers to these questions can be found in “Value Symbiosis: Organizational Management in the Digital Age”. Let’s learn and grow together with Professor Chen Chunhua for life.

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