“Internet+” and digital transformation

Internet+ and digital transformation, these two terms are hot topics in recent years, Baidu search can search the two definitions, but what is the difference between the two? And what is the connection? What changes have they brought to us?Internet+, the hottest word in the past few years, is “Internet+”, with the third session of the 12th National People’s Congress of China on March 5, 2015, the “Internet+” action plan was first proposed in the Chinese government’s work report. By formulating the “Internet+” action plan, promoting the combination of mobile Internet, cloud computing, big data, Internet of Things and modern manufacturing, promoting the healthy development of e-commerce, industrial Internet and Internet finance, and guiding Internet enterprises to expand the international market. This has led to extensive discussions in all sectors of the country.

In 2015, the mobile payment habits of WeChat and Alipay were basically established, and major domestic Internet vendors were competing for each other’s markets in the same year, and people were just experiencing the convenience and benefits brought by the Internet. For the “Internet +” proposed a variety of opinions, of course, there have been some interesting comments, a rough understanding of the “Internet +” is the Internet plus, the Internet upgraded version? The Internet has been developed so conveniently and has brought radical changes to life, how else can it be plus and how can it be upgraded? In fact, Internet Plus can be described as a kind of Internet thinking, and Baidu encyclopedia also redefines Internet Plus accurately:

Internet+ refers to the new industry developed by the Internet under the impetus of Innovation 2.0 (the innovation form of information age and knowledge society), and also the new form of economic and social development evolved and spawned by the Internet form under the impetus of Knowledge Society Innovation 2.0.

“Internet+” simply means “Internet + traditional industry”. Subsequently, “Internet + agriculture”, “Internet + industry”, “Internet + finance”, “Internet + transportation “, “Internet + government” and so on like a spring, really set off a wave of “Internet +” boom, but with the passage of time, the entity enterprise “Internet + However, with the passage of time, the successful cases of “Internet+” of real enterprises have gradually decreased and failed mostly, and the enthusiasm for “Internet+” of various industries has gradually faded.

Digital transformation.” Internet+” in the practice and development of various industries, gradually emerged artificial intelligence, big data, cloud computing, Internet of Things and other emerging technologies, and with the practice in the Internet applications and towards maturity. Many enterprises have also tasted the sweetness and profit in the new technology, and the concept of digital transformation of enterprises has gradually emerged. But what is digital transformation again? Is digital transformation and information technology a concept? A series of questions at one time let us really need to study and understand some, but for digital and information technology has been most of the detailed analysis, can simply say, information technology can be understood as the development of a series of software and hard to migrate the existing offline work of enterprises to online, while digital can change the business model of an enterprise, sales model, management model and so on.

In September 2020, the State-owned Assets Supervision and Administration Commission of the State Council of China issued the Notice on Accelerating the Digital Transformation of State-owned Enterprises, which pointed out that we should accelerate the digital transformation of state-owned enterprises, promote the digital, networked and intelligent development of state-owned enterprises, enhance competitiveness, innovation, control, influence and risk resistance, and improve the industrial base capacity and the modernization of industrial chains, which shows the urgency and importance of digital The urgency and importance of the transformation.

Relationship between the two. Is there any conflict between digital transformation and “Internet+”? What are the correlations? Looking back at the development history of “Internet+” and analyzing the failed cases of “Internet+”, it is not difficult to find that digital transformation is an inevitable trend in the development of “Internet+”. One of the applications of digital transformation is actually supporting the operation and development of “Internet+”; “Internet+” has opened new marketing channels and marketing modes for enterprises, bringing them new opportunities for innovation, but the long-term development of enterprises needs to be based on their own business processes, business models, and business processes. However, the long-term development of enterprises needs to digitize their own business processes, organizations and management models. Through digital transformation, enterprises informatize all business data, so that enterprises no longer rely on experience to make business development strategies and plans, but through big data, 5G, artificial intelligence and other high-tech, digital data mining and analysis, so as to grasp the direction of the market, prevent and control market risks, to provide effective data support for business management decisions.

What should be done? Digital transformation and Internetization of enterprises is a long-term development direction, not a short-term upgrade of information technology, and the benefits brought by digital transformation are not immediate. Some people say that digital transformation and “Internet+” are luxuries for small and medium-sized enterprises, and they cannot afford to buy and feed them, and they have to break the traditional production method, organization, business model and value chain distribution of enterprises. This statement fully reflects the helplessness of an enterprise in the process of digital transformation, but digital transformation and “Internet+” is an inevitable trend in the development of the information age.

In fact, digital transformation is both a luxury and a necessity, different enterprise management model, business model is different, also lead to success stories can not be completely replicated, digital transformation for enterprises and IT providers is a considerable challenge and investment, the Internet era is also the era of characteristics, different enterprises have their own independent characteristics, so the need for professional information technology team or department has Therefore, there is a greater need for professional information technology teams or departments to study the business of the enterprise itself and develop a digital transformation path that meets the characteristics of the enterprise.

Digital transformation is a luxury in the short term, but from a long-term perspective is a necessity, especially the outbreak of the epidemic in 2020 in the world, resulting in many entities business damage is extremely serious, but on the contrary, digital transformation of enterprises, the impact is relatively small, many companies have seen the benefits of digital transformation, although the impact of the epidemic led to slow economic development, but the long-term trend of China’s economy to the good In the current stage of rapid development of the Internet and the normalized impact of the epidemic, it is more necessary for enterprises to bravely step into the digital era, follow the national policy and the footsteps of the changing times, take small steps, gradually iterate and gradually improve the information technology and digitalization of their own enterprises, in order not to be eliminated by the development of the market and society.

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